Web-to-lead: The process of using a website form to capture visitor information and store that information as a new lead in Salesforce. This marketing and sales technique is called web-to-lead. A well-designed form can capture key information about visitors, including demographics and specifics about their interest in your products and services. That’s where forms come into play.ĭirecting visitors to a form on your website where they enter information about themselves and their interest in your offerings is an easy and powerful way to turn them into leads. You can make the most of your web traffic by turning visitors into new leads for your marketing and sales teams to work. Once they’re on your site, don’t just let them visit once and leave. Attracting visitors to your website is a critical part of digital marketing.
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